There’s a prevailing theory in business that price trumps all in terms of getting business, that among all factors affecting buying decisions, price is always the most important. However, a recent survey showed that when choosing a contractor, “Low Price” was just 8th on a list of important factors listed by customers. Alpha Energy Solutions personnel attended a seminar by Frank Basednjak, a world-renowned business coach. He pointed to other factors that successful businesses excel in, from arriving at a…