It took weeks of planning and the cooperation of our friends at Kentucky Speedway.

Alpha Energy Solutions technicians Mike Burke and Tim O’Banion had their trucks all shined up. Marshall Jaggers finished detailing the #41 show car on a tight deadline, delivered it to the track, and even got a few seconds on camera. Of course, Ben Rhodes had to miss another day of school.

And thanks to the magic of WDRB-TV producer Brandon Smith, the first-ever Alpha Energy Solutions TV commercial is ready for air:

This 30 commercial is set to debut on the air Sunday during WDRB-TV’s broadcast of the Sprint Cup race at Talladega. The spot will air on various WDRB-TV newscasts and NASCAR telecasts through June.

The spot promotes Alpha’s dedication to quality and performance, with Ben Rhodes as its spokesperson.

Here are some additional shots from the shoot at Kentucky Speedway.