When entering the track, most guests see the brightly-colored Alpha Energy Solutions hauler, which carries the #41 Alpha Energy Solutions car, driven by Ben Rhodes. It is in a prominent spot in the infield.
Alpha banners are displayed around the track, and the Alpha logo is given equipment from Alpha’s rental fleet. Alpha is keeping tents cool and has personnel on-site to make sure all areas are cool. And in Alpha’s suite, dozens of customers and guests enjoyed the race.
In the Fan Zone, driver Ben Rhodes signed dozens of autographs and talked to the media, while some guests got golf cart rides from Alpha personnel.
Racing continues on Friday and Saturday in Sparta.