It was a big victory for Ty Dillon on the Kentucky Speedway, who won the NASCAR Truck Series race on Thursday night. But it was also the first of three big days for Alpha Energy Solutions in Sparta.

The first thing most guests see when entering the track is the brightly-colored Alpha Energy Solutions hauler, which carries the #41 Alpha Energy Solutions car, driven by Ben Rhodes. It is in a prominent spot in the infield.

Around the track, Alpha banners are displayed, and the Alpha logo is in view on equipment from Alpha’s rental fleet. Alpha is keeping tents cool, and has personnel on-site to make sure all areas are cool.  And in Alpha’s suite, dozens of customers and guests enjoyed the race.

In the Fan Zone, driver Ben Rhodes signed dozens of autographs and talked to the media, while some guests got golf cart rides from Alpha personnel.

Racing continues on Friday and Saturday in Sparta.

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